Floral Decorator Business

The first flower business idea I would like to share is from my own life. The Floral Decorator Business.

I started in the fresh flower business back in 1980, and in 1986 I opened Flower Dreams with Keiko Nakamura retailing dried flowers.

Keiko created unique and original floral designs in the Victorian mood of that time.

Floral Entrepreneur and decorator Paolo Calvenzani

From one bedroom apartment we grew to a 10,000 sq warehouse, 30 employees and enjoyed sales as high as USA $80,000 monthly. We eventually sold the business to a Venezuelan enterprise.

This floral decorator business has even a greater potential today since in hard economic times permanent flowers are sought by commercial businesses to replace the more expansive real plants which sometimes do not survive inside well.

Add the fact that the permanent botanical business has grown a great deal because the preservation methods for flowers and foliage are producing "fresh look" roses, orchids, carnations, heather, hydrangeas, eucalyptus, boxwood, cedar, makes real flowers look fresh for years. There are new artificial flowers and trees available and all of a sudden you have all the materials necessary to sell to any type of account. (Add your floral design creativity)

You can become a sought Floral Decorator for residential and commercial projects.

Floral Business Potential

What kind of potential does a floral decorating business specializing in permanent botanical products?

My personal experience says at list $250,000 per year. I did it in the past attending craft shows and renting kiosks in a mall. I later started in the wholesale business and sold to hundreds of retail gift shops, furniture stores, supermarkets, and department stores, which tripled the business bringing me close to a million dollar sales yearly.

Yes times are changed, but even today, based in Ft Lauderdale Florida, I still freelance in the artificial flower business. Even though I no longer desire a physical location for my flower business, I am involved in residential and commercial installations of permanent botanical through Joys Florist, one of the most established flower shops in town.

What it means is that you can start this type of business in your home. Like i did. Or running it from your residence or small office. If you are contemplating to become a floral decorator specializing in permanent botanical, I am developing a turnkey business setup where you can start this type of business in your hometown.

Floral Business Profit

What amount of floral business profit can you make selling permanent flower arrangements?

I try to make a minimum of 100% mark up but you can do more sometimes.

Let's examine one installation I sold to an aviation company to decorate their lobby.

Items sold
2 Palm Trees 18' high $600 each
2 Pots $500 each
2 raphis palm $600 each
2 custom made birds of paradise palms $350 each
4 bamboo trees $250 each
4 Custom floral designs $250 each
Total $6,100

Items Cost
2 Palm Trees 18' high $200 each
2 Pots $200 each
2 raphis palm $300 each
2 custom made birds of paradise palms $150 each
4 bamboo trees $100 each
4 Custom floral designs $100 each
1 installation help $500
Total $3,000

NET PROFIT $3,100

As a part time business beats any other typical part time business I know. In these days I am not seeking any more jobs, they come to me thanks to the power of the Internet and word of mouth.

Site Build It!

Pinterest Flower Business

Pinterest flower business is a new way for Floral decorators to put their flower portfolio online for free. I started my own account and loved the simplicity.

Pinterest is used by brides, artists, designers...and millions around the globe are responding enthusiastically.

Floral Business Niche

I cannot stress enough that you need to find your "Niche". Be the best you can be.

If you do not want to go out marketing (you are shy, and it's hard) and you do not want expansive leases, opening a floral decorator business is possible thanks to the power of the Internet.

The step by step process and guidance I received from the SBI technology and community has made it possible. Not just be a floral decorator, also a "flower infopreneur" and wholesaler representative of several established flower enterprises.

SBI! CTPM Process

Starting a Florist Business Tips

Starting an Internet flower business

Start your own Florist Business

Start a Business FAQ

Contact me.